The philosophy of SEM

What can you offer that no one else can? This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare …

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Can keywords really make a difference?

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Based on context, they begin to assign keywords to pages. The idea is to make every piece of coding and the …

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