In order to get the authority and ranking benefits from a backlink, you must adhere to a strict and often ambiguous series of rules and guidelines that Google implemented through its Penguin algorithm updates. Google caught on pretty quickly to this method and fixed its algorithms to detect duplicate content …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …