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Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. If a majority of your content's traffic is coming from Facebook, post more of your content on your Facebook page. Your options for knee …

For brands that can't afford a full-service SEO agency, the mention of the word "link building" is enough to make them flinch. With so many 'SEO Experts' around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of …

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How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. If you do your SEO due diligence, rankings …

The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the context of the entire campaign. "Value" has become a buzz word in marketing. Online advertising is the fastest-growing medium with annual growth …