Create a search marketing strategy based on duplication

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty If you answer these questions truthfully, from an objective viewpoint, building links will be that much easier. Award winning Lucy Hall is globally recognised as one of …

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Its all about bounce rates

However, your web pages may decline in rank for other reasons; these ranking declines are often referred to as "penalties" even though there is no human, manual action involved. Find out more about easy ways to reach your content marketing goals without generating new content. The expensive price of a …

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Write a 1000+ words article about walled garden sites

H tags tell the search engine bots which parts of your site are the most important. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate …

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Backlinks that go deeper

Successful brands possess two characteristics: the top of mind and the consumer's top choice. Unneeded material can include notices about upcoming events, bios for employees who have left the company or specifics on products that aren't actually sold anymore. A well made tartan scarf is known for its softness and …

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Find a good selection of websites using interesting splogs

Instead, embed links in hypertext for meaningful citations in the body of your work. When you request a link, you have something to offer in return: a link back, which is called a reciprocal link. Getting BT leased lines used to be the only option in the UK but now …

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Take the stress out of duplication

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Would storytelling in business be a likely mechanism for your company? If PNS has …

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Who else wants to know the mystery behind SEO campaigns ?

Good SEOs realize search engines are continuously working on improving their results and will eventually reward them for their adherence to the webmaster guidelines. It is a fluid process that undergoes nearly constant changes, so it only makes sense that your goals and expectations should change along with those circumstances …

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Make SEM your centre of attention

Mobile SEO has been in the spotlight for a few years now, as mobile traffic has risen dramatically to overtake desktop traffic in total volume. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates …

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Why I hate content

Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. If a majority of your content's traffic is coming from Facebook, post more of your content on your Facebook page. Your options for knee …

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When auditing your site, take time to think about 301 redirects

Since then, Google's algorithm has penalized backlinks that have been generated from low-quality article directories, and has scouted for any duplicated content on the web that could be evidence of such a practice. Advertisers can track the length of ad exposure in an online game. Who are the top 10 …

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Adjust your appearance in search by utilising cloaking

For brands that can't afford a full-service SEO agency, the mention of the word "link building" is enough to make them flinch. With so many 'SEO Experts' around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of …

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Difficult things about anchor text

Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. What is generally the one thing that may prevent someone from using my service? The world needs more storytelling in business to liven things up. Answering Article Bank question "what is Negative …

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Ways to tell you're suffering from an obsession with doorway sites

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. If you search on …

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Adjust your appearance in search by utilising googlebot crawlers

As the online world has grown to become saturated with businesses all vying for the top spot in global reach, some are turning to smaller, concentrated markets through national and local search. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Have …

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At last - revealed: the secret to mobile search

In order to get the authority and ranking benefits from a backlink, you must adhere to a strict and often ambiguous series of rules and guidelines that Google implemented through its Penguin algorithm updates. Google caught on pretty quickly to this method and fixed its algorithms to detect duplicate content …

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Who else wants to be successful with doorway sites

To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost of accomplishing each objective. The most likely culprit is actually the simplest explanation. Do you get good customer responses when you're searching for leased line ? Review PNS competitor pages. There is a wide …

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Winning tactics for bounce rates

Their tutorials are split up into steps, written in a succinct, technical writing style. They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. They were cheap, easy, useful …

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The hidden agenda behind conversion rates

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. These insights will help you narrow down on your target audience and group them into different personas based on what drives them. SEO is only beginning to be taught in university courses and part of …

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Consider metrics at the inception

There are a few guiding principles, such as using hyphens instead of underscores and adding your primary keyword target - especially in the first few words. Google says, that in general they do not follow nofollow links. That also means that they do follow the link sometimes if they think that …

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The philosophy of SEM

What can you offer that no one else can? This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare …

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This year will be the year of search engine spiders

What does the project schedule look like? Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a …

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Identify What's Working and What Isn't with regards to URLs

But before that, let me make you familiar with digital marketing, Seo, and related terms. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they're …

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Things that make you love and hate search engine spiders

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly. Brand equity represents a …

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Take the stress out of rankings

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Specifically, how these quality websites link to …

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Crawling Versus Indexing

Now the majority of people use their mobile devices for assessing the internet and not the desktop. Effective database programs maintain detailed customer purchase histories. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more …

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Learning about splogs

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …

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Winning tactics for googlebot crawlers

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. If you do your SEO due diligence, rankings …

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Can keywords really make a difference?

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Based on context, they begin to assign keywords to pages. The idea is to make every piece of coding and the …

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