Create a search marketing strategy based on duplication

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty If you answer these questions truthfully, from an objective viewpoint, building links will be that much easier. Award winning Lucy Hall is globally recognised as one of …

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Its all about bounce rates

However, your web pages may decline in rank for other reasons; these ranking declines are often referred to as "penalties" even though there is no human, manual action involved. Find out more about easy ways to reach your content marketing goals without generating new content. The expensive price of a …

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Make SEM your centre of attention

Mobile SEO has been in the spotlight for a few years now, as mobile traffic has risen dramatically to overtake desktop traffic in total volume. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates …

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Adjust your appearance in search by utilising googlebot crawlers

As the online world has grown to become saturated with businesses all vying for the top spot in global reach, some are turning to smaller, concentrated markets through national and local search. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Have …

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At last - revealed: the secret to mobile search

In order to get the authority and ranking benefits from a backlink, you must adhere to a strict and often ambiguous series of rules and guidelines that Google implemented through its Penguin algorithm updates. Google caught on pretty quickly to this method and fixed its algorithms to detect duplicate content …

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The hidden agenda behind conversion rates

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. These insights will help you narrow down on your target audience and group them into different personas based on what drives them. SEO is only beginning to be taught in university courses and part of …

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Crawling Versus Indexing

Now the majority of people use their mobile devices for assessing the internet and not the desktop. Effective database programs maintain detailed customer purchase histories. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more …

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