This year will be the year of search engine spiders

What does the project schedule look like? Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a …

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Identify What's Working and What Isn't with regards to URLs

But before that, let me make you familiar with digital marketing, Seo, and related terms. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they're …

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Things that make you love and hate search engine spiders

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly. Brand equity represents a …

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Learning about splogs

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …

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Winning tactics for googlebot crawlers

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. If you do your SEO due diligence, rankings …

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Can keywords really make a difference?

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Based on context, they begin to assign keywords to pages. The idea is to make every piece of coding and the …

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