Consider metrics at the inception

There are a few guiding principles, such as using hyphens instead of underscores and adding your primary keyword target - especially in the first few words. Google says, that in general they do not follow nofollow links. That also means that they do follow the link sometimes if they think that …

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The philosophy of SEM

What can you offer that no one else can? This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare …

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This year will be the year of search engine spiders

What does the project schedule look like? Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a …

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Identify What's Working and What Isn't with regards to URLs

But before that, let me make you familiar with digital marketing, Seo, and related terms. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they're …

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Things that make you love and hate search engine spiders

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly. Brand equity represents a …

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Take the stress out of rankings

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Specifically, how these quality websites link to …

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Crawling Versus Indexing

Now the majority of people use their mobile devices for assessing the internet and not the desktop. Effective database programs maintain detailed customer purchase histories. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more …

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Learning about splogs

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …

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Winning tactics for googlebot crawlers

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. If you do your SEO due diligence, rankings …

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Can keywords really make a difference?

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Based on context, they begin to assign keywords to pages. The idea is to make every piece of coding and the …

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Develop a comprehensive internal linking structure

The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. The best and cheapest form of advertising is word of mouth. But that doesn't make that kind of content evergreen, as it is not relevant all year …

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Make widgets a priority

The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the context of the entire campaign. "Value" has become a buzz word in marketing. Online advertising is the fastest-growing medium with annual growth …

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